The user interface design of a website refers to the layout and more specifically the functionality of the interfaces. It differs from user experience in the sense that UI is considered a subset or a single aspect that builds a user experience. There are a lot of considerations to take from a UI design perspective when creating a website. The trends are also continuously evolving with time however certain tips are universal in nature and need to be considered whenever designing a website.
Here we present an overview of some essential tips
Understand Your Audience
The foremost and crucial step is to understand the target audience. Gather as much data and analytics to understand their behaviour and needs. This analysis will give a much-needed insight into how the interface needs to be designed to appeal to your specific user group.
It’s also important to understand how the interface will be used. Will the user have direct or indirect interactions with the interface? In a direct interaction, the user directly interacts with the user interface elements. E.g. clicking buttons, swiping, drag and drop options etc. Whereas indirect interactions include clicking and scrolling with a cursor, typing a form, using keyboard commands etc. This makes consideration of the device being used relevant. An interface like swiping may be suitable for most but not if the target is people with physical impairments.
Strategic Decisions regarding Interface Elements
The element size and placement need to be carefully decided.
Buttons and clickable elements need to be large enough in size to be easily clicked.
Frequently used buttons should be larger and focused.
Navigations and search bars should be in the corner of the interface ensuring ease of access for users.
Follow Established Standards
Although innovation and creativity is appreciated yet certain user interface design principles
should be followed as it is. The reason being users get used to and learn certain interactions and processes. When that familiar process is changed users get confused. E.g. users expect the screen scroll to always be on the right.
Simplicity is Key
The simpler the user interface, the easier it is to follow. The elements need to be reduced to make it easier for users to remember how to use the interface. One way of achieving this is through chunking where more advanced features are included in the secondary interface. Progressive disclosure is frequently used where only a snippet of information is provided with a link that redirects the relevant users to the page containing the entire detailed information.
Don’t leave your users hanging. Give them prompt feedback. E.g. give some sort of animation to indicate a page is loading. Highlight a button on being clicked. Add a hover effect on clickable sections. These visual cues are important to keep your user aware of the actions.
Although there are many different user interface types however following such basic rules can bring a substantial improvement in the user interface and user experience. For more information contact Dtech Systems, a web development company that specializes in web design and development.