ETHRAA
Ethraa assists in the Development, Construction, and Operation of Renewable Energy Projects. Established in 2017, Ethraa keenly seeks to utilize Saudi Arabia’s ideal environment and various unexploited renewable energy resources with the help of our German Partner Al.mand Group. They put emphasis on the use of clean energy and aims to deliver turnkey renewable energy solutions to customers & communities at an affordable cost.
Problem
The key challenges are as follows:
- Professional Website that displays their commitment to renewable energy
- Portfolio of the work they have done
- Promote the renewable rhetoric in KSA
- Acquiring new customers through their online presence
- Scale their business
Solution
- Advertise Ethraa as a renewable solutions provider
- Acquire customers through marketing efforts
- Creation of social media handles
- Creation of email letterhead, email signature and company profile
- Blogs for engagement with customers
- A comprehensive marketing plan that covers SEO, SEM and SMM Marketing efforts
Strategy for On-Page SEO:
- Optimizing titles
- Headings
- URL structure/URLs
- ALT tags/Images
- Meta Tags etc.
- Website navigation structure
Strategy for off-page linking:
- Business directory submissions
- Blogging and web 2.0
- Online PR
- Blog posting
- Q & A websites
Email marketing:
- Template integration
- Landing page
- Split testing
- Email and progress tracking
Social media marketing:
- Social Media Asset Profiling and reBranding
- Promoting company services and various departments
- Customer support and service
- Tracking, Following and engaging on Mentions and trends
- Micro Engagement activities across all platforms