Revamping Digital Presence: Unifonic’s UI/UX Transformation
Strategic Marketing Campaigns and Identity Refresh for a Cloud Communication Leader
Scaling for Enterprise
Dtech’s experience has predominantly been with startups and small founders. However, with Unifonic—a well-established company founded in 2006—the scenario was different. Unifonic had already firmly penetrated the Saudi market, making it a large enterprise compared to our usual clientele.
Given the scale and complexity, our coordination centered on the Marketing Communications Director, Karim Sharawi. His expertise was crucial in aligning our efforts—from keyword research to landing page development—with Unifonic’s broader strategic goals.
Project Goals
To enhance the user experience of the Unifonic website and launch detailed informational pages for upcoming offerings such as authenticator, chatbot, and verification services.
Project Scope
1. Website Revamp (UI/UX)
- Complete overhaul of the website’s user interface and experience.
- Creation of new pages for services: Authentication, 2FA, WhatsApp Chatbot.
2. Marketing Campaigns
- Comprehensive keyword research for strategic SEO opportunities.
- Strategy formulation to boost online visibility.
- Development of ad copies, designs, and optimized landing pages with a 24-48 hour turnaround.
Critical Challenges
1. Limited Time Flexibility
Urgent marketing launches often required a turnaround of just two days. This compressed timeframe initially put immense pressure on the team, risking compromises in final quality.
2. Communication Gap
A month of work was initially rejected by the CEO due to a misalignment with his core vision. This gap between stakeholder direction and executive expectations put the entire project at risk.
3. Underwhelming Campaign Results
Initial marketing efforts failed to hit targets, impacting our credibility and raising concerns about the project’s overall effectiveness.
Turning the Tide: Our Solutions
Team Restructuring
To meet rigid deadlines without sacrificing quality, we reassigned a junior designer to support the senior lead and hired a dedicated marketing manager specifically for Unifonic.
Agile Realignment
We closed the communication gap by involving our marketing lead directly in stakeholder meetings. This ensured accurate requirement gathering and a clear understanding of the CEO’s vision moving forward.
Integrated Innovations
- Brand Alignment: Tailored UI elements to match Unifonic’s established identity.
- Service Expansion: Integrated complex pages for 2FA and WhatsApp chatbots seamlessly.
- Advanced Analytics: Implemented real-time tracking for user behavior and campaign performance.
Measured Results
Beyond metrics, our efforts resulted in a 35% increase in CTR and a 15% improvement in conversion rates on campaign-specific landing pages.
The Unifonic Team
Leverage our expertise in enterprise-scale digital transformations and marketing campaigns.
Lets start